Sadie’s always experimenting with bold ways of inspiring disadvantaged and marginalized young people with criminal records to empower themselves and break the cycle of poverty and crime. An ambassador for The Prince’s Trust since 2009, Sadie is co-founder of Art Saves Lives International, an ambassador for Hong Kong children’s charity Child Builder, founder of Bipolar Hong Kong and patron of the UK Reformed Foundation. In 2017 she set up benefit corporation Brainstorm Media and mental health magazine Brainstorm, which she also edits.


Sadie was a volunteer mentor to young offenders at London’s Feltham Young Offenders Institute and HMP Aylesbury for four years, before inspiring & leading independent charity projects. In 2010 she mentored three persistent young offenders from The Prince’s Trust while sailing a 30 ft yacht from the UK to Venezuela. After meeting inmates inside anarchic El Rodeo Jail and being inspired by the work of Proyecto Alcatraz, the group coerced teenage street gangs to disarm peacefully in Caracas slums.

In 2008 she mentored ten disadvantaged teenagers from Britain and France, selected by the Prince’s Trust and La Sauvegarde, while riding wild horses over 2800 KM from the South of France to London. At the end of their 6-month horseback odyssey, camping and riding every day, the horses were donated to RDA disabled riding schools. One of the young riders displayed such passion for communicating with horses, Sadie sponsored him to train as an apprentice at the homes of horse whisperers Monty Roberts in California and Susannah Armstrong in Spain during 2011 and 2012.

Sadie teamed up with the late Carlos Gracida to plot her most audacious project yet. Polo legend Carlos, who taught Princes William and Harry to play polo, helped train Sadie’s young offenders to play the Sport of Kings with the philanthropic goal of building a polo school for underprivileged young people in his native Mexico City. Carlos and Sadie intended the school to explode the exclusivity of the sport and inspire a new generation of players. Carlos died playing the sport he loved in 2014, but he lives on in his colossal achievements, his charitable endeavors and his sons.

Following the positive impact her 2010 sailing project had on the young offenders she mentored (all now in full-time employment or education), Sadie returned to the Caribbean with a team of young offenders to rebuild a dilapidated orphanage in Haiti. She will lead disadvantaged young people on a 2018 archeological expedition through the remote Honduras rainforest to unlock the secrets of an ancient civilization and present their findings to the Royal Society in London. 

She collaborated with The Prince’s Trust again in 2012, providing opportunities for the Trust’s young people to write & record their original grime. In 2017 she took part in the Tall Ships Race as a mentor. She has been an ambassador for Hong Kong children’s charity Child Builder since 2012, supporting disadvantaged children in Hong Kong & Mainland China.

From 2011-2013, Sadie was a director of the International Society for the Protection of Mustangs & Burros (ISPMB) in South Dakota, USA. The charity, dedicated to the preserving America’s wild horse heritage, relocates horses set for slaughter to safe Native American land in the Badlands National Park.

She is patron of the Reformed Foundation, a peer mentoring charity supporting ex-offenders in the South East of England. She was artistic director of non-profit arts organization Art Saves Lives from 2012-2014. She is currently an ambassador for successor non-profit Art Saves Lives International, which she co-founded. ASLI delivers inspirational & inclusive art projects and platforms for marginalized artists. Other charities Sadie has supported over the past decade include Childline, NCH(as an Independent Visitor to kids in Care), SANE, Battersea Dogs Home & the Soi Dog Foundation.

She has recently campaigned for greater awareness and understanding of mental illness in Hong Kong. She founded bipolar support network Bipolar Hong Kong after making RTHK documentary The Bipolar Express. She is creative director of benefit corporation Brainstorm Media and editor of the non-profit’s quarterly magazine Brainstorm.

If you have an idea for a charity project and you think Sadie can help, email with a brief outline of your proposal!

“Dear Sadie, I just want to say how very grateful I am to you… It was marvelously encouraging to learn about how generous you have been with your time and money in helping young people from my Prince’s Trust and even more heartening to know what a difference you have managed to make to their lives through continuing to mentor them… I really don’t know what I would do without such incredibly special, warm hearted people such as yourself…. What you said about stereotypes and giving young people confidence through challenging activities is so true and exactly why I set up my Prince’s Trust in the first place…. This comes with my warmest good wishes and boundless thanks for your kindness and generosity to my Trust and to young people in general.”

HRH Prince Charles

“YOU ARE A STAR!!!!! We loved the film and feel so proud of the invaluable work you are doing with our young people. I think you really bring out the best in the young people and the viewer can see what the Trust is all about.”

Annie Lycett, Head of Ambassadors, The Prince’s Trust

“I had the privilege of meeting some of the young people from this project at a cinema screening of the completed documentary film. It was evident not only how much they had gained and benefited from the experience, but how much respect and love they all had for Sadie and how she herself had been such a pivotal part in turning their lives around. One young offender, a former heroin addict, had kicked his drug habit and was now teaching disabled children to sail. Another, a former violent teenage gang member in Glasgow, who had just served a long prison sentence for GBH when the project began, had just been offered a place at Edinburgh University to read Spanish the following year and was now doing charity work in France until he started university. The third, a homeless orphan and former drug dealer, had gained full-time employment and had just won a place in the UK National Youth Theatre at the time of the film screening. It was immediately obvious to myself, the young people themselves and all those who attended the screening and met the former young offenders that Sadie had transformed their lives.”

Niall Fraser, Founding Director, Maverick TV and BBC One Director

“Sadie showed me that with a little help and support you can achieve so many great things and seize unbelievable chances. I experienced a totally different side of life…. Through Sadie I ended up going to Monty Roberts’ farm in California. Through her I met polo champion Carlos Gracida, who was the Queen’s favorite polo player and who taught Princes William and Harry to play, Susanna Gilmore, Sir Bob Geldof and others.”

Luke Tucker, Former Prince’s Trust Mentee

“I like Sadie because she’s honest. She showed me that you can achieve your dreams if you’re prepared to work hard for them. The project was the best experience of my life. I think people have got sick and tired of me telling them about it, but I’m still gunna bang me teeth about it anyway!”

Sam Todd, Former Young Offender & Prince’s Trust Mentee

“Sadie is like my Guardian Angel. She’s an interesting character, a beautiful person…. She gave me the confidence to believe in myself and basically saved my life.”

Geoffrey Nganga, Former Young Offender & Prince’s Trust Mentee

“Sadie essentially changed my life. She’s such a warm, incredible person who I thank for having faith in me.”

Christopher Tahanney, Former Young Offender & Prince’s Trust Mentee

“When I was banged up at Feltham, Sadie was my mentor for 3-4 years and came to visit me during that period for 2-3 hours every Saturday and sometimes on Sundays too…. She is such a warm and enthusiastic person, funny too, and I always looked forward to her visits…. Her enthusiasm and support got me through some dark and difficult times in my life…. We still keep in regular contact.”

Dan Doran, Former Mentee at HMPYOI Feltham

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